Global Leadership Summit 2011 – Seth Godin

Poke the Box

Someone here today (watching somewhere) is going to do something that changes everything. Not because his or her boss demands it, but because of the drive to do something that matters.

If you want to make something for everyone, you better make sure you have something everyone wants to buy. “Mass” is built into our culture. A typical supermarket has 30,000 different items. Go into a city and see how many churches there are.

Revolutions destroy the perfect and enable the impossible. We are seeing the death of the industrial age. Being replaced by a new age of weird, of edges, of different people wanting different things. Seth calls these “tribes.”

As people meet up, connect up, group up, things may be changing but they still want what everyone wants – to be in sync. Not what everyone else in the world is doing…just what our tribe is doing. And these tribes need leaders to help connect people to each other and be clear in where they are going and why they are going there.

The Beatles did not invent teenagers…they just showed up and led them.

Bob Marley did not invent Rastafarians…he just showed up and led them.

The means of production today is called a “laptop.” Who owns it? The worker. You can choose to do something with it if you want to.

“Art” is the risky human act of doing something you haven’t done before for someone else.

If we hold the means for production, why are we holding back?

The “Factory Mindset” is “keep the line moving.” It is top down management. It is a system of following the rules.

Mass-production leads to interchangeable parts and interchangeable people. We teach people to “fit in.”

There is no map for being an artist. If I could tell you now to do it, it wouldn’t be “art” anymore.

The thing about the race to the bottom is this: you might win.

If all you can offer in your institution is that you are the “local church” it isn’t really exciting. It isn’t really offering anything. It’s boring. If you are playing by the rules, if you are doing everything you are supposed to, if you are just “bowling,” don’t expect people to drive across town to get there. People have seen enough brown cows…that’s why we need to show them purple cows!

It’s impossible to do art and always succeed. You will do art and be made fun of, and offend people, and be misunderstood.

Don’t wait to get picked…pick yourself! Want to be a writer? You have the tool of productivity.

Just because the tide has gone out doesn’t mean there is less water in the ocean. It’s just all moving around.

Give gifts not favors! Art not given away will eventually rot…like carrots at a Farmer’s Market at the end of the day.

We are constantly looking for a reason not to do our art.

Personal Insight: How many people would love my platform to make a difference? I’ve got a great gift of talent that God blessed me with, but I don’t always embrace it or leverage it to its fullest potential. Art is not recreating something that has already been done. It is putting myself out there as only I can. It might be blogging, maybe “Graphic Grace” is going to be a platform that God will direct me to use in a way that changes the world. I don’t know. I just know that I don’t want to show people any more brown cows – rather I want to show them purple cows. Cool!


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